
Procter & GambleinChinahasninetypesof 15 brandsofproducts, includinghaircareproductsandpersonalcleaningproducts, skincareproducts, cleaningsupplies. Theadoptionofthemulti-brandstrategyandnewproductdevelopmentstrategyisinfiercecompetitionunderoneoftheelementsofsuccess, becauseitcansatisfythevariousneedsofcustomers, toattractdifferentmarketareaconsumers.
1. Multi-brandstrategy
P & G hasmorethan 250 kindsofworld-famousbrandproducts, sellingtheworldmorethan 130 countriesandregions. InChina, P & G enjoyspopularsupportforitslargenumberofwell-knownbrandssuchasbleachingSophie, HaifeiSi, skinShu-kai (), YulanYou (Olay), andeliminatingthestain (Tide), hasbecomeanon-marketbrandleaderscontend .
